Astro – In brief

Founding year: 1920
Family business in the fourth generation
Production area: 15,000 sm
Employees in 2007: approximately 250 (incl. 10 Apprentices)
Production in 2007: 12,500 tons of sausage goods.
Marketing area 2007:
– Retail – (60%)
– Wholesale – (20%)
– Industry & Catering – (20%)
Countries supplied: 25

Our principles

The customer is the focus of our attention.
The customer is the centre of focus in our joint marketing. We solve the customer’s challenges promptly, competently and effectively. Together with our customers we develop solutions which provide added value for the future. The result of our day-to-day work is a well developed long service partnership with our customers. This is our pride.

Nothing can replace quality.
We at Astro, place special care in our production to maintain the nutrition and taste of our products. We follow a consistent quality philosophy, which is carried through from the certification of the raw product and additive delivery over to a complete goods receiving inspection and then onto an intensive finished goods inspection. Furthermore, extensive microbiological and organoleptic tests carried out in our laboratory and also controlled through independent laboratories guarantee these qualities.

Technology in supporting people.
All industrial facilities in our company are consistently updated to the latest technical standard. Extensive investment in equipment technology, as well as strict regular servicing with the aim of raising production assurance and surpassing customer expectations are part of the Astro philosophy on quality. At Astro, technology is not an end in itself, but an aid for the employees in fulfilling their tasks.

Our strength lies in the people
The qualifications, experience and inventiveness of our employees ensure our success in competition. We motivate through a system of performance bonuses, individual development opportunities and a friendly working atmosphere. We invest in achievement seeking employees, train them, promote their development and offer them at the same time, career opportunities and perspective for the future.

Our customers in the wholesale and retail trade.

Leading wholesale and retail traders find in Astro a reliable partner with a top-of-the-line range of sausage selection in service and self-service articles. Thus Astro was one of the first producers to venture into the age of self-service packaging and was willing, together with their trading partners, to break into new ground.

[A selection of our self-service and service articles can be found in our product navigator]

Our customers in industry and catering.

Astro products are also in demand as a source of added refinement for other foods: whether on rolls or snacks, as pizza coatings or for the manufacture of pre-cooked convenience foods. Using innovative product concepts we help our partners in the catering branch and large canteens to gain the advantage over their competitors. Since delivery delays would badly affect all our customers, we guarantee continual punctual delivery in the required quantities and consistently high quality.

[Take a closer look at our offer of industrial goods]